Björn wanted a new design for his business that would really communicate his values and set him apart from all those other wedding photographers. We analyzed his style and realized that he was not the typical wedding photographer, all set in pastels, watercolor washes and flowers. Very far from it, actually. He defined himself as a gentleman though and through, usually wearing a suit and a bow tie when he was shooting a weddings. So we created a black and white design for the new branding around this manly feel. The new design would be very reduced in color and just use black, white and gold. The feel we wanted to create was one of casual elegance.
The branding uses clean fonts, a reduced color scheme and very distinct illustrative elements and patterns.
Three different patterns were designed. Although the patterns use very strong lines, they still have a relaxed feel to them.
It`s the little details that add loving touches to Björn`s new stationary design. His letterhead is clean with a transparent pattern on it. The business card is black with gold foiling. So very pretty. For wrapping up his customer packets, he can use custom wrapping paper with one of his patterns and a little bow tie sticker as closure.
Small details like an envelope liner with custom patterns and a golden wax seal add the finishing touches.
18. January 2017