Logodesign and branding for “Susanne Rademacher Coaching”
You probably know Susanne Rademacher`s wedding blog “Lieschen heiratet” but never knew that she is not a full time blogger. She started her career in advertising and in 2011 started her onw business with “Fleißiges Lieschen”, concentrating on helping clients, mainly lifestyle and food related, with PR, social media and blogger relations. Additionaly she works as a freelance author and coach in the wedding industry. Beginning of this year she has finished her system coaching training. Wow, this lady is seriously full of energy. 2017 is the year that she is merging all her passions in a new business – “Susanne Rademacher Coaching & Kommunikation”. She concentrates on coaching creative professionals, small busnesses and startups. And it was for this new business that Susanne asked me to work with her on creating a new logo and branding.
I am so excited to finally share this project with you. You know that it`s going to be a fun project when the customer tells you she imagines her branding to be black and gold and she will be going for gold foil business cards with goldfoil corners. This was what Kerrin told me on out first meeting regarding her branding. So hell, yes, tell me more, please.
A couple of month ago Johan and Fredrik, the two guys behind Juvelan Jewelry, contacted me. They were looking for the right partner to rebrand their company. Their wish was to upgrade the already existing logo, give it a facelift and add some value and meaning. At the same time they realized that it would`t be done with just a little something added to their logo and it was pretty clear from the beginning, that it would be a complete overhaul. They accepted my offer to take them through the branding process step by step and allow growth and major changes. They were really the best customer a designer can dream of, as they were so open minded and totally allowed me to explore…