Branding for Anja Schneemann Photography
January started with a wonderful branding project for the sweet and very talented Photographer Anja Schneemann. Anjas launch of her new brand comes at the perfect time for the new season and many wonderful weddings she will be photographing this year. The first part of the branding process is now completed and a new logo and website are in use. And I am so very, very excited to share the process and the final logo with you.
After chatting with Anja in our consult I couldn’t wait to start this project! Anja wanted to revamp her existing visual identity, she was looking for something grown up, stylish and timeless. She described her style as airy, light, natural and soft and wanted to have a new look that would communicate this. At the same time as going for a sophisticated feel and look, I wanted Anjas open hearted and super friendly personality to shine through. I knew that going forward I really wanted simplicity when it came to the design and style, something that could stand the test of time.
We started with the Inspirationboard. Keeping the color palette simple and airy, with the softest tones and of blue and turquoise and just a tough of gold. Patterns and lettering would be the fun part and modern and spontaneous.
Taking all our ideas into account I started developing a design for Anja. Creating something elegant but modern, with brush lettering for the new Logo. Airy patterns and reduced fonts add a simple, fun but grown up feel.
So go on, head over to her beautiful new site and have a look.