Logo design and branding for Mister and Misses Do

hand lettered boho custom design logo variation

I am so excited to share this project with you, even though it really isn`t new anymore… You know that great things are about to happen when a photographer couple whose work you adore contact you for a re-brand. Farina and Hannes, the two photographers behind Mister & Misses Do felt that their current brand did not quite fit anymore and didn`t reflect their business and style anymore. Their business had grown so much in the last years and they wanted a look that would communicate their free spirit and wanderlust.

Hannes and Farina say that they are absolutely crazy about telling stories – harmony and silence are words that describe the soul of their pictures. As a couple and best fiends they love nothing better than traveling and creating beauty. They have specialized in intimate weddings, destination weddings and elopements. And believe me, their work is absolutely breathtaking and  best of all, it`s real.

Totally loving this project right from the beginning, I created the first moodboard, to show a direction. Their wishes for an authentic and casual look called for something raw, something wild and free. Something that would show their true spirit. An idea formed in my head – endless landscapes, hair blowing in the wind, natural colours combined with raw brushlettering and illustrations.

The Moodboard

Once I knew Farina and Hannes liked the moodboard and I was headed in the right direction, I started playing with different styles for their new logo.

Moodboard with a boho feel for a small business branding

Logo design variations

Then the first designs were presented. Hannes and farina wanted something soulful, authentic with a boho vibe to it. From the first designs they both loved number 2 and 3. In the next step I started with new ideas on their favorites.

Different hand lettered and illustrated boho logo designs

These are the two logo designs Hannes and Farina settled on. They wanted to be flexible and have one illustrated design and one slightly calmer hand lettered version. Once we were set on the logo designs, I started on creating  illustrated Submarks and additional illustrated elements for them to use on their website and other collaterals.

boho custom logo design with illustrated dreamcatcher

hand lettered boho custom design logo variation

Brand board

This is the final brand board of Mister and misses Do`s new logo design and branding. I totally adore how it fits their style of photography and shows their values.

boho brand board with illustrated and hand letterd elements


The Website

To see more of this lovely couple, head on over to their wonderfully inspiring website. But a word of caution – you will spend some serious time there, as Mister & Misses Do will take you for a nice long travel around the globe…

website with custom boho logo design


No Comments

Post a Comment

Cookie Consent mit Real Cookie Banner