You probably know Susanne Rademacher`s wedding blog “Lieschen heiratet” but never knew that she is not a full time blogger. She started her career in advertising and in 2011 started her onw business with “Fleißiges Lieschen”, concentrating on helping clients, mainly lifestyle and food related, with PR, social media and blogger relations. Additionaly she works as a freelance author and coach in the wedding industry. Beginning of this year she has finished her system coaching training. Wow, this lady is seriously full of energy. 2017 is the year that she is merging all her passions in a new business – “Susanne Rademacher Coaching & Kommunikation”. She concentrates on coaching creative professionals, small busnesses and startups. And it was for this new business that Susanne asked me to work with her on creating a new logo and branding.
It all starts with Ideas and creating a moodboard that shows where you are heading with the design. Susanne wanted her new logo and branding that feels very professional, but at the same time communicate her creative side. So we worked on a moodboard that would do just that, feel colourful and creative, but structured and streamlined at the same time. Happy and outgoing without going overboard.
Moodboard Susanne Rademacher
At the heart of a branding there are always the values you and your company have. It`s important to have them defined as clearly as possible, to later communicate these in your new branding. These values are important in figuring out the visual feel of your branding, and they are at the core of all communications. What do you want the customer to feel when he comes in contact with your business? These values should be communicated on all chanels and across all materials, from website to business card, phone call to email.
Susanne´s values are * fresh* outgoing * creative * structured *
The logo we finally went with is a uniquely handlettered version, happy, creative, but at the same time reduced and professional. To be able to work in different formats there is a variation of Susanne`s logo. Submarks were needed, to later use as stickers and stamp.
The Logo is only one part of the branding. In addition it helps to have some great patterns and textures to create a brand design. In this case we went for happy pastels and combine them with some black and a lot of white. Patterns and textures are colourful and fun, just like Suanne herself.
For her business card design we decided to combins some happy and colourful elements with her logo in black. This way the look is bright and fun, but still professional.
Finally all elements, colours and textures were used to create a new website. With the help of Torben Tschechne Susanne`s new website “Susanne Rademacher” was created. Go on, have a look…
12. June 2017