How to define and choose your ideal customer archetype

how to choose and define your ideal customer It is so important and yet it gets overlooked often – choosing your own ideal customer archetype. You might actually think that you don’t really have much say in this, and you will take whatever comes along, but really, there is a much better and more effective strategy to this. And it will actually help you create more meaningful relationships with your customers and a business you feel aligned with.


Logo design and Branding for photographer Björn Wessel

Logodesign and branding for Photographer Björn Wessel   Björn wanted a new design for his business that would really communicate his values and set him apart from all those other wedding photographers. We analyzed his style and realized that he was not the typical wedding photographer, all set in pastels, watercolor washes and flowers. Very far from it, actually. He defined himself as a gentleman though and through, usually wearing a suit and a bow tie when he was shooting a weddings. So we created a black and white design for the new branding around this manly feel.  The new design would be very reduced in color and just use black, white and gold. The feel we wanted to create was one of casual elegance.

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