Logo design and Branding for photographer Björn Wessel
Björn wanted a new design for his business that would really communicate his values and set him apart from all those other wedding photographers. We analyzed his style and realized that he was not the typical wedding photographer, all set in pastels, watercolor washes and flowers. Very far from it, actually. He defined himself as a gentleman though and through, usually wearing a suit and a bow tie when he was shooting a weddings. So we created a black and white design for the new branding around this manly feel. The new design would be very reduced in color and just use black, white and gold. The feel we wanted to create was one of casual elegance.
Black and white branding board with a touch of gold
The branding uses clean fonts, a reduced color scheme and very distinct illustrative elements and patterns. This creates a look full of character, butt still feels nice and clean at the same time.
Branding with hand drawn pattern designs
Three different patterns were designed. Although the patterns use very strong lines, they still have a relaxed feel to them. The patterns can later be used to create pretty wrapping paper or other packaging designs to send out his packages to customers. At the same time they will be used to create Björn`s stationary, his business card and letterhead.
Custom Stationary to create a unique branding
It`s the little details that add loving touches to Björns new stationary design. His letterhead is clean with a transparent pattern on it. Taking it to the next level with black envelopes and pattern envelope liners. A wax seal and stickers with Björn`s submark add the finishing touches to his outgoing mail.
Black business cards with cold foiling
We wanted Björn`s business cards to feel timeless but full of character. We wanted them to be a statement. To create that feel we went with an all black business card and gorgeous gold foiling. To keep the look clean and elegegant, the logo and contact informations were put on the front. The back is stunning with a gold foil custom pattern. So very pretty.
A custom wax seal adds the finishing touches to Björn`s branding
Small details like the golden wax seal add the finishing touches. To create this we used the submark with Björn`s bow tie as decorative element. In addition to the wax seal there ore stickers that are perfect for closing small presents and packets for customers.
To have a look at Björn`s wonderful work head over to bjoernwesselfotografie.de
If you liked this post you might want to check out the branding designed for Signature Events.