How to define and choose your ideal customer archetype

how to choose and define your ideal customer It is so important and yet it gets overlooked often – choosing your own ideal customer archetype. You might actually think that you don’t really have much say in this, and you will take whatever comes along, but really, there is a much better and more effective strategy to this. And it will actually help you create more meaningful relationships with your customers and a business you feel aligned with.


Gratitude – spark your inspiration

    How often do we go through life looking for the next big thing to make us happy? But deep down we all know that it`s often the little things that really move us and bring this sweet humming of happiness inside.

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