German based wedding photographer Alexandra Sinz contacted me for her new branding. Her work is absolutely breathtaking, romantic, modern, elegant and soft. She really knows how to capture the beauty of those intense and unforgettable moments. And we wanted a logo design and branding that would communicate her values as well as her unique style. After working on a questionnaire and talking in depth about her work and her vision for her business, we started collecting moods. A first mood board was created, showing the direction I imagined her future brand of feel. Using mood boards to figure out the right feel, look and color scheme for your brand is a great first step. From there the new design was created. To show her authentic and natural side, I went with a hand lettered, slightly rough, but overall elegant design. The final brand board shows all elements of Alexandra new branding. For a look at her stunning work, head on over to her website.

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If you want to find out more about branding and discuss your own, or just want to say hello, just shoot me a line.

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If you liked this project, you might enjoy checking out the branding created for Anja Schneemann photography